Every launch has a public moment. For aTwist, it arrived on September 3, when the microseries platform debuted across eight countries with ten original series. Coverage from Reuters, TheWrap and C21Media brought that milestone into the industry conversation.
For Revyrie, that moment represented months of work alongside aTwist’s team, beginning when the business was still known as MicroCo.
Founded by Jana Winograde, Susan Rovner and Lloyd Braun, aTwist brings deep entertainment experience to stories designed for the phone. Their vision needed a product, a path to market and the operational capacity to bring new programming to audiences. Revyrie joined early to help connect those pieces.
Our involvement began with platform strategy, product scoping and the choices that would shape the build. We helped translate the concept into a roadmap, then brought together engineering, design, marketing and content operations to execute it.
That work grew into the iOS and Android apps, supporting web experiences, content management tools, analytics integrations and release operations. Alongside the technology, we helped develop the go-to-market plan, launch campaigns, social assets and audience communications.
Our creative and production teams were involved, too: capturing behind-the-scenes material on set, cutting trailers and promotional clips, developing key art, and helping organize the flow of content from production through launch.
Across Revyrie, Dan Faiman led the account and product work, Peter Sherman led marketing and go-to-market planning, and Luke Steinberger supported the commercial and operating framework. They worked alongside our engineering, creative, production and delivery teams as part of an ongoing collaboration with aTwist’s leadership.
Having those disciplines connected mattered. Product decisions informed the marketing experience. Creative assets supported both discovery and acquisition. Content delivery and release planning stayed connected to the platform that audiences would use.
The result was a shared journey from early planning through the Canada soft launch and into the broader September rollout. Revyrie was instrumental in helping turn aTwist’s vision into the technology, campaigns and operating processes needed to reach the market.
We’re proud to be aTwist’s partner as the platform launches, learns and grows. This is the work Revyrie is built for: bringing the right people and capabilities around an ambitious idea, and staying involved through execution.
